The CRM technology helps manage all the union’s relationships and
interactions with members, potential members and other stakeholders. The
CRM system also helps unions stay connected to members and potential
members and streamlines backend processes. iMIS has an in-built Content
Management System (CMS)-a software application that can be used to
manage the creation and modification of digital content and websites.
Coupling the CMS with the CRM can enable a truly dynamic and
personalised website experience for each member.